Introducing SurrealXP: Turning Enterprise Data Into Immersive Intelligence

There are moments in technology when something shifts. Not because a new buzzword drops, or because a CEO whispers “AI” into a microphone with dramatic pauses, but because the world is finally ready for the thing you always knew was coming.
Today is one of those moments.

We’re officially launching SurrealXP, our next-generation platform for immersive, spatial data visualization built on NVIDIA Omniverse. It’s a system that takes your scattered enterprise data and turns it into something you can actually experience, explore, collaborate on and understand. Think of it as walking into your business and seeing how the whole engine runs, all at once, in real time. But before we get into what SurrealXP is, let’s talk about where it comes from. Because our history matters. It shaped this launch, and frankly, it’s a story worth telling.

A Little Flashback: The Surreal Events Era

SurrealXP didn’t appear out of thin air. It grows out of work we did years ago with Surreal Events, a cloud platform that powered virtual events, immersive brand activations and digital twin experiences. If you never saw it, imagine entering a fully realized 3D space through nothing more than a browser, no downloads needed, complete with real-time collaboration and interactivity.

We helped global brands build virtual worlds where people could meet, talk, explore and play. Conferences happened inside stadiums that didn’t physically exist. Music artists performed in digital venues that responded to the crowd. Sports teams hosted events inside modeled arenas that their fans could walk around from halfway across the planet. It was the metaverse before the metaverse turned into a punchline, and it actually worked.

We built this on Unreal Engine, pixel streaming the entire experience to participants regardless of what device they were on. It was fast, beautiful and surprisingly practical for its time.

Along the way we learned a few things
• Companies loved immersion
• Companies loved interactivity
• Companies absolutely needed collaboration
• And companies really needed help integrating complex back-end systems

Surreal Events brought massive creative energy, but over time we started hearing another message from clients. A quiet one at first. Something like
“If only we could see all our data in a world like this…”

This is the moment when a seed got planted. Something beyond events. Something broader, deeper and way more important.

Why We Built SurrealXP

Here’s the blunt truth. Every organization on earth is drowning in data. You’ve got Power BI dashboards over here, SAP reports over there, Snowflake tables in the sky, Azure services buzzing in the corner and Fabric promising to hold the whole circus together. And what do most people get? A bunch of dashboards sitting next to each other like polite strangers waiting for the bus.

Data isn’t the problem. Data comprehension is. That’s why SurrealXP exists.

We asked ourselves a simple question

What if data felt like a living system instead of a static report

What if decision makers could walk through their supply chain like it was a real environment. What if operational bottlenecks actually lit up. What if insights weren’t buried in a sea of tabular reports. What if teams could stand inside the same view of the business instead of screensharing a dashboard for the 800th time.

And most important of all.


What if all of this was real-time, fully integrated and built with technology that actually scales.
That’s SurrealXP.

So What Exactly Is SurrealXP

SurrealXP is a spatial data intelligence platform built on top of NVIDIA Omniverse. It pulls data from systems you already use and unifies them into a shared 3D environment that updates instantly as your real systems update.

It connects seamlessly with
• Power BI
• Microsoft Fabric
• Snowflake
• SAP
• Azure

If you’re already thinking “Wait, that means I can actually see all my systems working together,” the answer is yes. And you’re welcome.

Inside SurrealXP, data becomes interactive. You can zoom into a production line and see real-time sensor data. You can view financial metrics as a living cityscape where each building’s height corresponds to performance. You can walk into your network topology and spot anomalies glowing like little fireflies. You can stand shoulder to shoulder with colleagues inside a virtual control room and debate strategy over live data instead of static charts.

Basically, SurrealXP takes the cold, flat world of dashboards and upgrades it to something more intuitive, more visual and frankly more human.

From Immersive Events to Immersive Enterprise Intelligence

Surreal Events taught us how people interact in 3D spaces. How they move, collaborate, discover and problem solve. We learned how to build experiences that feel natural and fluid. And we learned how to stream those experiences globally at scale. SurrealXP takes that experience and pushes it into the enterprise world. Instead of concerts and corporate events, we’re now building high fidelity digital twins for factories, financial models, energy grids, logistics networks and entire organizations. This isn’t entertainment anymore, although people still seem to enjoy using it a lot more than spreadsheets.

The magic here is familiarity. We’ve been here before. We know how to build immersive environments. We know how to make them fast and responsive. And with Omniverse, we now have a framework that ties everything together with industrial strength.
If Surreal Events was about bringing people into virtual worlds, SurrealXP is about bringing their data into virtual worlds. And that is a much bigger deal.

What You Can Do With SurrealXP Right Now

Here are a few real examples that illustrate how much this changes the game.

1. Digital Factory Floor

Walk through your production line like you’re on the ground.
See throughput in real time.
Watch machine temperatures rise.
Spot bottlenecks long before they turn into downtime.
Predict issues with live models that update every few seconds.

It’s operations control with superpowers.

2. Financial Data Cityscape

Picture your financial data as a futuristic skyline.
Watch revenue towers rise and fall.
Zoom into departments.
Identify risk clusters glowing on the horizon.
Correlate metrics visually instead of comparing spreadsheets.

If only Wall Street looked this good.

3. Smart Infrastructure and Energy Grids

Monitor power networks or infrastructure systems with real-time flow maps.
Find anomalies instantly.
Simulate outages.
Rewind time 24 hours and see exactly how the system behaved.

This one always gets applause in demos.

4. Cross Functional Decision Rooms

Imagine your entire executive team standing inside a shared 3D view of the business.
Everyone sees the same information, same anomalies, same real-time updates.
Decisions get faster.
Debates get smarter.
And meetings get a lot less painful 😅

Why Now

The world is finally ready for spatial computing that offers real business value.
AI is accelerating data generation.
Cloud platforms are consolidating data pipelines.
NVIDIA is pushing 3D simulation into the mainstream.
And enterprises are tired of dashboards that look pretty but don’t tell a complete story.

SurrealXP lands right at the intersection of all this.
It’s not a science project.
It’s not a metaverse fad.
It’s a practical system built for companies that want clarity fast.

Think of it as a new language for understanding your business.

What Comes Next?

SurrealXP is entering Beta with our early enterprise partners. This phase will help refine integrations, expand visualization templates and build advanced collaboration features. After that we move to General Availability, followed by Seed partnerships and wider deployment.

We’re just getting started. And we’re building it with companies that want to shape the future of data intelligence, not wait for it.

If you’d like to explore SurrealXP, get a private demo or become part of our Beta cohort, reach out. We love showing this thing in action. It tends to sell itself once you see it live.

SurrealXP is the evolution we’ve been building toward for years, and we’re thrilled to finally open the doors. Your data deserves better than dashboards. It deserves a world where everything connects. And now it has one.

Let’s build something amazing together 🚀

The Value SurrealXP Delivers to Modern Organizations

How SurrealXP Transforms Industry: Practical Applications and Real-World Benefits

Introducing SurrealXP: Turning Enterprise Data Into Immersive Intelligence

The Internet of Digital Twins and Connected Reality

Why Faster Decisions Are the New Competitive Edge

Chris Corteen
Strategic Advisor

Chris Corteen brings more than 30 years of experience spanning marketing leadership, product innovation, and the practical application of emerging technologies across enterprise and startup environments.

In his advisory role with SurrealXP, Chris provides high-level strategic guidance informed by his broad industry perspective, helping the company think critically about market dynamics, adoption patterns, and long-term opportunity areas within emerging technology ecosystems. His involvement is strictly non-operational and non-commercial, and does not include client engagement, sales activity, or access to confidential or proprietary information. Chris currently serves within KPMG’s Enterprise Innovation organization, where he focuses on helping large organizations understand and navigate technological change. His advisory contributions to SurrealXP are based solely on public-domain knowledge, professional experience, and independent insight, and do not overlap with or represent KPMG, its clients, or its intellectual property.

Throughout his career, Chris has worked with early-stage companies exploring social, immersive, and next-generation digital technologies. His passion for helping teams sharpen their thinking, avoid common pitfalls, and build durable innovation strategies makes him a valued sounding board as SurrealXP continues to evolve and expand.

Jayant Chaudhary
Chief Technology Officer

Jayant Chaudhary is an accomplished technology executive with more than three decades of experience architecting complex software systems, leading global engineering teams, and driving digital transformation across Fortune 100 enterprises. As Chief Technology Officer at SurrealXP, Jayant leads the platform’s technical vision — overseeing system architecture, real-time data pipelines, enterprise-grade integrations, and the engineering strategy behind SurrealXP’s spatial intelligence platform.

Throughout his career, Jayant has managed large technology organizations across multiple continents, delivering mission-critical platforms for industries including finance, telecommunications, retail, and enterprise software. He has led engineering teams numbering in the thousands, built high-availability systems supporting millions of users, and consistently delivered large-scale modernization programs under aggressive timelines.

Jayant’s expertise includes multi-cloud architecture, Omniverse and 3D system integration, advanced analytics, scalable API ecosystems, and secure data processing frameworks. He has a strong track record of transforming complex, distributed IT environments into streamlined, high-performance technology ecosystems that accelerate business outcomes.

At SurrealXP, Jayant is responsible for the technical foundation that powers the platform — from low-latency data synchronization and Omniverse-native visualization layers to seamless integration with Power BI, Fabric, SAP, Snowflake, and Azure. His leadership ensures SurrealXP delivers a stable, scalable, and enterprise-ready solution that organizations can deploy quickly without requiring internal development resources.

Widely known for his ability to simplify complexity and build high-performing engineering cultures, Jayant drives SurrealXP’s mission to make real-time spatial intelligence accessible, reliable, and operational for organizations of all sizes.

Russell Moore
Strategic Advisor

Technology strategist and AI executive with deep expertise in enterprise data, GenAI, and digital transformation. Russell guides SurrealXP’s long-range product vision and platform strategy.

Russell Moore is a seasoned data, technology, and innovation executive with more than two decades of experience leading enterprise AI strategy, data monetization initiatives, and large-scale digital transformation efforts. His background spans financial services, AI/ML, spatial computing, and real-time data infrastructure — making him uniquely positioned to guide SurrealXP’s long-term strategic direction.

Russell’s career includes high-impact executive leadership roles across Fortune 500 environments. Most recently, he served as Head of Corporate Strategy and Development at Global Payments, where he built and led the company’s Generative AI Center of Excellence across a 6,000-developer organization. In that role, he established enterprise-wide AI frameworks, chaired industry committees, and accelerated innovation initiatives across fintech, payments, and data-driven services.

Prior to that, Russell spent nearly a decade at TSYS, spearheading innovation for the company’s largest clients. He led modernization programs, drove multimillion-dollar technology initiatives, architected new digital capabilities, and built high-performance engineering teams focused on rapid prototyping, automation, and enterprise transformation. His work included pioneering fail-fast development models, compressing development cycles from 18 weeks to just 2, and designing next-generation payment and security technologies.

Russell is also a serial founder and technologist with deep expertise in AI memory systems, semantic infrastructure, distributed cognition, blockchain frameworks, and real-time system design. His entrepreneurial ventures include innovations in AI memory architectures (Memory Box, Amotivv), distributed ledger technologies (Blockwyre), and cross-platform data systems used across financial institutions and emerging tech environments.

A servant-leader at his core, Russell combines vision-driven strategy with hands-on implementation. His leadership philosophy emphasizes empowering teams, building scalable architectures, and delivering practical, high-value innovation — not just theoretical possibility. He has also served as Chair of the Electronic Transactions Association AI Committee, helping define industry standards for responsible AI adoption.

At SurrealXP, Russell leads corporate strategy, platform evolution, and innovation partnerships, guiding the company’s mission to bring spatial intelligence and real-time operational clarity to organizations worldwide.

Josh Rush
Founder & CEO

Immersive-tech leader and former Surreal Events CEO. Josh advises SurrealXP on product direction, customer experience, and enterprise adoption.

Josh Rush is an experienced technology and brand executive with a proven track record of building category-defining immersive platforms for enterprise clients. As Co-Founder and former CEO of Surreal Events, Josh helped pioneer one of the industry’s earliest large-scale, cloud-delivered virtual event and 3D experience platforms. Under his leadership, Surreal Events delivered groundbreaking digital environments for global enterprises, major entertainment brands, and Fortune 100 organizations seeking new ways to collaborate, engage, and innovate.

With deep expertise at the intersection of immersive technology, experiential design, and enterprise adoption strategy, Josh has spent his career helping organizations translate emerging technology into real business value. He has led teams across marketing, product development, client strategy, and platform innovation — consistently shaping solutions that blend creativity with technical execution.

Josh brings that same vision and experience to SurrealXP. As CEO, he provides guidance on product direction, customer experience, and market positioning, ensuring that SurrealXP evolves into the leading platform for spatial intelligence and 3D operational analytics. His background in building high-impact virtual environments and delivering polished, intuitive experiences plays a critical role in shaping SurrealXP’s user experience and enterprise rollout strategy.

Driven by a passion for storytelling, technology adoption, and next-generation interaction models, Josh helps guide SurrealXP as it transitions from immersive experiences to immersive intelligence — bringing real-time 3D data visualization to industries that need clarity, speed, and better decision-making.